Recently, the advanced smart home solution provider Skyworth Digital announced collaboration with SERAPHIC, a leading HbbTV 2 solution provider, to deliver OpApp (Operator Application) compliant STBs for Italian operator Tivùsat. The new products will soon be on the market in November 2018.

OpApps Specification was finalized and published by the HbbTV Association in December 2017. Based on advanced Blink engine, SERAPHIC’s OpApp solution is compliant with the latest HbbTV 2 specification and enables manufacturers, OEM/ODM, SoC vendors, middleware providers and operators to quickly launch OpApp capable devices and services with affordable cost. Skyworth Digital and SERAPHIC’s cooperation on OpApp project will generate multiple benefits.

It brings remarkable margins for operators to take back control in revenue growth and return on investment. An OpApp compliant STB can meet continuously growing and diversified needs from operators, helping them to provide a common set of services and a consistent, branded experience across a wide range of devices. Meanwhile, the brand new OpApp compliant STBs will enable operators in Italy to replace the currently dominating technical standard MHP and provide upgraded services with small efforts.

For the end-user part, the partnership also improves customer satisfaction and UI experience. With an OpApp compliant STB, consumers are now able to enjoy the upgraded, sophisticated and tailored viewing experience on their old smart TV.

Celine Guo, Sales Director for Europe and CIS at Skyworth Digital, commented, “OpApp is a brand new Service to launch. Within a very short time, SERAPHIC has successfully finished the related development and make sure we are all in line with the operator’s targeted commercial launch for Christmas this year.”

Xinwen Xue, VP Product Management of SERAPHIC, commented, “Skyworth Digital and SERAPHIC have forged a long-term solid partnership in various hybrid projects. We are glad to work together on OpApp project and looking forward to creating one of the first commercial use of OpApp case. SERAPHIC’s OpApp solution demonstration is displayed at IBC2018 during September 14 -18 at our booth (E12, Hall 14, RAI AMSTERDAM). We warmly welcome your drop by for a talk.”